SoBro — South of Broadway

Nashville's Newest Power District

SoBro (South of Broadway) has emerged as Nashville's most dynamic entertainment and hospitality corridor. Stretching from Broadway south toward the new stadium site, this district represents billions in recent development — luxury hotels, rooftop bars, music venues, and mixed-use towers that define modern Nashville.

During Super Bowl week, SoBro's proximity to the stadium makes it ground zero for the action. The district's modern infrastructure and purpose-built event spaces position it as the premium hospitality zone for corporate activations, VIP parties, and media operations.

Hotels & Accommodations

• JW Marriott Nashville — 533 rooms, rooftop pool, Bourbon Steak restaurant, connected to Music City Center via skybridge
• The Joseph — Luxury Collection, art-centric design, Michelin-caliber dining
• W Nashville — 346 rooms, rooftop pool and bar, celebrity-magnet during major events
• Conrad Nashville — 234 rooms, sophisticated design, multiple dining venues

Entertainment & Nightlife

Rooftop Bars

• L27 Rooftop — Westin Nashville, panoramic views, craft cocktails, capacity 200
• Rare Bird Strong — Noelle Hotel, vintage-inspired cocktails, intimate setting
• Assembly Food Hall — 3 floors, 30+ food stalls, full bar, live music, capacity 2,000+

Music Venues

• Ascend Amphitheater — 6,800 capacity outdoor venue on the riverfront
• City Winery — 400-seat intimate music venue with wine and dinner service

Stadium & Transportation

SoBro's greatest game week asset is walkability to the new stadium. Most SoBro hotels are within a 10-15 minute walk. The Korean Veterans Bridge and pedestrian bridges provide direct connections from East Nashville and Germantown.