Success Stories

Major events have consistently transformed Nashville businesses. From food trucks that tripled their revenue to hotels that achieved record occupancy, these success stories demonstrate the economic power of Nashville's event economy — and provide a blueprint for game week preparation.

Hattie B's Hot Chicken — NFL Draft 2019

During the 2019 NFL Draft (Nashville's first), Hattie B's reported a 340% revenue increase across their three Nashville locations. They hired 45 temporary staff, extended hours to midnight, and created a limited-edition draft-themed menu. Key takeaway: start staffing and inventory planning 90 days out.

The Hermitage Hotel — CMA Fest

Nashville's historic luxury hotel achieves 100% occupancy during CMA Fest annually, with average daily rates exceeding Contact for pricing(vs. Contact for pricingnormal). Their strategy: curated guest experiences including private songwriter sessions and chef-hosted dinners that justify premium pricing.

Nashville Food Truck Association — July 4th

The association coordinated 40+ food trucks for Nashville's July 4th celebration, generating Contact for pricing in combined revenue over 3 days. Lessons: coordinate locations to avoid cannibalization, pre-sell festival bundles, and invest in mobile payment systems.

We're collecting success stories from Nashville businesses preparing for Super Bowl LXIV. If you're a local business owner with a game week strategy, we want to feature you.

Share Your Story