🏗️

Now – December 2026

Phase 1: Foundation

Establish your baseline. Register on the platform, assess your current capacity, and begin building the relationships that will define your Super Bowl opportunity.

Register on the Nashville Super Bowl vendor platform
Complete NFL Business Connect certification process
Audit current operations capacity and identify gaps
Begin researching past Super Bowl vendor requirements
Join the Nashville Host Committee mailing list

💲 Investment: Low ($500–$2,000)

🏟️

January – June 2027

Phase 2: Infrastructure

The new Titans stadium opens its doors. Major city construction projects are underway. This is the time to forge early partnerships and claim your territory.

Attend the new stadium grand opening and networking events
Identify partnership opportunities with stadium vendors
Monitor city infrastructure projects affecting your area
Submit early-access vendor applications
Begin building Super Bowl-specific brand messaging

💲💲 Investment: Moderate ($2,000–$10,000)

📋

July – December 2027

Phase 3: Planning

Translate opportunity into concrete plans. Update your business plan with Super Bowl projections, develop your staffing strategy, and begin marketing preparation.

Create a dedicated Super Bowl business plan addendum
Develop staffing pipeline for temporary surge capacity
Engage a marketing agency for pre-event strategy
Secure preliminary supply chain agreements

💲💲 Investment: Moderate ($5,000–$20,000)

🔧

January – June 2028

Phase 4: Development

Build the products and services you'll sell during Super Bowl week. Lock in supplier agreements, develop custom offerings, and create your "game week" menu.

Develop Super Bowl-specific products or service packages
Finalize supplier agreements with volume pricing
Create custom corporate event packages
Build or upgrade your digital presence and booking systems

💲💲💲 Investment: Significant ($10,000–$50,000)

🧪

July – December 2028

Phase 5: Testing

Use CMA Fest, SEC Championship, and other major Nashville events as dress rehearsals. Test your surge capacity, refine processes, and identify bottlenecks.

Conduct dry runs during CMA Fest and NFL regular season events
Test staffing surge capacity under real conditions
Refine point-of-sale and service delivery processes
Gather customer feedback and iterate
Document lessons learned for game-week execution

💲💲💲 Investment: Significant ($10,000–$30,000)

📈

January – June 2029

Phase 6: Scaling

Scale up everything. Begin hiring game-week staff, build inventory, launch your marketing campaign, and secure your physical footprint.

Begin active recruitment for temporary game-week staff
Initiate inventory buildup and warehousing
Launch pre-event marketing campaigns
Secure physical space for pop-ups or expanded operations

💲💲💲💲 Investment: Major ($25,000–$100,000)

🚀

July – December 2029

Phase 7: Activation

Full activation mode. Your marketing is in market, partnerships are live, staff is trained, and every system has been tested. Final preparations for the biggest week of your business life.

Launch full marketing push across all channels
Activate partnership agreements and co-marketing
Complete staff training with game-week simulations
Finalize logistics, delivery schedules, and contingency plans
Secure all permits and city compliance requirements

💲💲💲💲 Investment: Major ($20,000–$75,000)

🏈

January – February 2030

Phase 8: Execution

Game time. This is what 48 months of preparation looks like. Maximize every revenue opportunity, deliver world-class service, and make Nashville proud.

Execute game-week operations plan with military precision
Maximize every revenue stream — surge pricing is expected
Deliver excellence that earns reviews, referrals, and loyalty
Capture customer data for post-event follow-up campaigns
Document everything for case studies and future events

🏆 Investment: All In — Payoff: Generational

Self Assessment

Are You On Track?

Take our 2-minute readiness assessment to see which phase your business is in — and what you should be doing right now.

Take the Assessment →

The 48-Month Countdown Your Super Bowl Roadmap